When you’re running a small business, there are certain challenges that can be unique to the type of operation that you’re running. One of the most common is that people assume that you’re not able to provide the same quality or care that larger businesses can. While you can always prove such assumptions wrong, it might be better to never let those assumptions take root in the first place. You can do that by presenting yourself with a brand that shouts anything but ‘small business’.
Make Sure You Provide Prompt Customer Service
If someone is trying to get in touch with your business for support or service, you have to ensure that you are there to help them. Of course, that’s not always easy if you run a smaller team. Online, you can use tools such as chat AIs to carry some of the slack, but having a real person who can be there to offer one-to-one support can make a big difference. As such, you might want to consider options such as outsourcing call handling for your business. Having a professional voice willing to take calls for you, to provide basic information, or even just to take a question so you can get back to your customers later can make sure that your customers are seen ASAP.
Put It All On The Packaging
If your business handles product deliveries, then you should ensure that they are done with the utmost care and attention to detail. Using proper packaging materials, such as commercial grade postage boxes, and having a process to packaging your products as neatly as possible can make a big difference. A little branding on your packaging can go a long way, too. Custom stickers can help you quickly and easily apply your own brand. It gives a sense of visual prestige to your products, and it also helps to heighten the customer’s excitement and anticipation. If they’re waiting for products from you, then seeing that logo creates a note of positivity that overall, creates a better customer experience.
Use A Professional Address
Unfortunately, the thing that can put a lot of customers off of small businesses is if your customers or clients get the idea that you might be operating out of a small office, or even your own home. While many businesses operate just fine from home, there is something of a stigma still about the practice that can be difficult to work past. This is why a lot of smaller businesses have turned to using a virtual address. These addresses are often tied to commercial buildings in city centres, which allow them to have the veneer of establishment, while also providing some privacy for those who might not want to give out their location.
You don’t have to deceive your customers about how you operate, but giving the appearance of a larger, more established business can take their penchant for assuming and turn it in your favour. The tips above can help you do just that.
